Highlights
- Revenue increased in the first semester of 2024 by 22% relative to the same period last year. Most came by upselling existing customers from Analytics to Magic Calendar. This transition was achieved without churn.
- Even though we kept the cost structure flat (headcount and cloud infrastructure as the two most relevant categories), salary expense in dollar terms went up as a result of Argentine parallel peso appreciation. This resulted in an increase of 11% in total expenses versus same period last year.
- We kept the R&D pace and significantly improved Magic Calendar feature set for the surgical workflow (we call this product vertical expansion). We also started the porting MC to the infusion workflow and expect to go live in Hospital Aleman during October (horizontal expansion).
- We closed an important partnership with Boston Scientific, by which Boston is including Magic Calendar in their medical device contracts with healthcare providers. We expect this partnership to drive most of our revenue growth for the second semester

Wúru with Boston Scientific at Interventional Cardiology Congress
Product
We released several important new features:
- Inbox: this allows for the complete digitization of surgical slots requests. Now Magic Calendar can receive scheduling requests directly from the surgeon or his assistant through a mobile app or web form. That request is then processed by the slot recommendation algorithm to find the best OR and time, allowing for a final validation from a human scheduler
- Communication with doctors: we now notify surgeons in real time when surgeries are scheduled, modified or cancelled via email and/or Whatsapp. This allows for a much better orchestration of the care team.
- Execution times: Magic Calendar has a new UI that lets surgical techs input procedure times with just one click or touch using a tablet in the OR
- Wúru Assisstant (MVP): this feature lets surgeons end to end self scheduling by simply using natural language, through a quick Whatsapp chat interaction.
The result has been a broader user base for Magic Calendar, which reflects on logins and active users growth over the last months:
